The following content was provided by Richard Binhammer of Dell, Inc. — Thanks, Richard!

All Dell blogs and social media properties have a feed to a Twitter account that can be followed. @Direct2Dell is the “ringmaster” account and follows all Dell Twitter properties.

Not every Dell Twitter has an individual identified behind it at this time, including @DellDirekte, @Alienware & @DellShares. By clicking on any of the Dell Twitters being followed by @Direct2Dell , one can see the “individual” Twitter account of the person behind that account. For example, on @Direct2Dell one sees only other Dell Twitter properties AND @LionelatDell, who is responsible for the Direct2Dell blog which feeds that Twitter. Other Dell folk who are on Twitter and are either already publicly representing Dell on Twitter or have let us known they wish to be followed publically are all shown on http://www.Twitter.com/TeamDell.”

Twitter Account Cooresponding account of Dell employee
@Direct2Dell @LionelatDell
@DellOutlet @StefanieatDell
@DellDirekte  
@StudioDell @BlomquistatDell
@IdeaStorm @jackieatDELL
@ReGeneration @TDatReGenation (was ToddatDell until last week, & believe will switch back)
@DellSmBizOffers @JessicaatDell
@IdeaStormAction @jackieatDELL
@DellHomeOffers @EdatDELL
@Direct2Dell_CN @jacquiatDELL
@DellintheClouds @toddBatDell
@DellenDirecto @GretelatDELL
@DellSmallBiz @Kara_atDELL
@Alienware  
@DellChannel @APaxtonatDell
@Direct2Dell_JP @KSuzukiatDell
@DellHomeSalesCN @jacquiatDELL
@DellYourBlog @JohnatDELL
@DellInsideIT @MarcatDell
@DellShares  
@TeamDell @ggroovin
@DellTechCenter  

In addition, the following individuals represent various parts of the business:

Functional Area Twitter Account
Social Media, Conversations, Listening @RichardatDELL
Customer Care Liaison @DebbieatDell
Web Monitoring @ToddSatDell
Storage Liaison @BradatDell
Peripherals Liaison @JimmyatDell
Environment Liaison @TDatReGenation
Community team @GeoffatDell and @natalieatDELL
Gaming Liaison @Dell_John_B
Security Liaison @Rich_at_Dell
Digital Life Liaison @ChrisBatDell
SMB Liaison @Robert_P_atDell (small business)
Enterprise Liaison @dennisatdell
Channel Liaison @mbukowskiatdell and @amie
Director Community Team @smcdonaldatdell
Laptop Liaison @BillatDELL
Europe, Middle East and Africa @KerryatDELL
London, Analyst Relations @TomatDell
Analyst Relations/Environmental Action @ReneeatDELL
Consumer and Social Media Analyst Relations @mattatDELL
Service Partner Program Manager @KatiefromDell
Printer and Imaging specialist for Corporate/Global/Public accounts @Paulatdell
Enterprise computing @Bruceericatdell
Servers @GKeelsatDELL
Linux technology strategy at Dell @Mdomsch
Dell Global Online @LPT
Desktop Liaison @DELLChrisM

5 Responses to “In Depth: Dell”


  1. 1 @ggroovin August 1, 2008 at 2:54 pm

    That last sentence should read, “Other Dell folk who are on Twitter and are either already publicly representing Dell on Twitter or have let us know THEY WISH TO BE FOLLOWED PUBLICLY are all shown on http://www.Twitter.com/TeamDell.”

    Happy to answer any questions about how we’ve set up Dell’s Twitter strategy & various Twitter accounts.

  2. 2 fluentsimplicity August 2, 2008 at 10:43 am

    Thanks @ggroovin, I’ve updated the page accordingly!

  1. 1 Review of Corporate Twitter Use: Dell « Fluent Simplicity Trackback on July 30, 2008 at 9:56 pm
  2. 2 Engaging the Blogosphere « PRinciples Trackback on October 29, 2008 at 5:15 pm
  3. 3 What Good is Twitter Anyway? Part 2 | A Startup Guy Trackback on November 11, 2008 at 10:05 am

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