Archive for the 'Uncategorized' Category

Twitter Brand Index: Weekly Update

I just wrapped up a massive amount of updates on the Index… thank you all for the great submissions!

There were a number of countries and regions represented in this last group, including Australia, Austria, Canda, Ireland and Tibet. Over the next few days, there will be a minor reorganization of data, as well as new deep pages for several media properties.

What I need from you: The Index is starting to outgrow this format. I have an idea on how to expand the Index and make it more useful, but I’d like to get your suggestions. Post a comment or, if you’d like to keep it quiet, send me an email!

And for everyone that has followed me the past few days, I will follow back. My fingers need a break :-)

Twitter Brand Index Growth!

The Twitter Brand Index has grown considerably over the past 48 hours. Having worked a long day and spent a few hours on the index updates, I wanted to get in a word of thanks to everyone that has contributed to the expansion. In particular, thanks Chris Winfield (http://twitter.com/chriswinfield) and Laura Fitton(http://twitter.com/pistachio) for the mentions!

Independence

In honor of our recent holiday, I feel it important to discuss something that has a great deal of meaning for all of us: independence. This was mentioned to me by a friend last week (that conversation is another blog post, I’m sure). One of the things I love most about living in New York City is the history. Take Bowling Green, found at the southern tip of Manhattan. Long before there was a tourist magnet (e.g. The Bull), this was a focal point for protests up to and through the Revolution. Looking around NYC, I don’t see that spark of hope and defiance in the eyes of most of my fellow citizens. Many are focused on themselves or maintaing their worldview.

Case in point: Take John Culberson (@johnculberson), a Member of the House who is embroilled in a drama concerning Web communications. For more info, check out: http://culberson.house.gov/

“They are trying to ban my Twitters & every [web communication] from all Congressmen unless each communication has been preapproved/edited/censored.”

I have to ask, is this serious? Are there lawyers running wild in the House of Representatives? Isn’t it time to examine what direction we are taking both as a nation and as individuals? Let’s debate rules for proper exchange of information instead of actually listening to each other.

It’s time we start to think for ourselves and shake up the status quo. Many will be threatened, but what are the alternatives? Look down the road: climate change and competition over shrinking resources will put immense pressure on our society. It’s sink or swim time.

Designing for All Users

I have a few major projects going on at work; most of the work is based on new designs. Feedback received from a review of vendor supplied designs: the fonts were too small.

In designing for all users, take into consideration that not everyone is in their twenties and has perfect eyesight. It isn’t enough to put a type-size changing gadget on a site. Sure, this helps the viewing of text-based copy, but images and flash components are still fixed. Advice: Get to know what older users like and dislike in Web sites. Otherwise, your senior executive might have a bone to pick with a recent design.

Social Applications and Government Offices

The twitter brand index grows on a daily basis. One category that holds some personal importance for me are government officials that tweet. Long before I was involved in the Web, public policy and political science garnered my attention. While a bit idealistic, I believe that government officials and administrators hold a special duty: protecting the welfare of its citizens. This simple statement provides for a number of policy decisions: job creation, public safety, education, transportation and more. Continue reading ‘Social Applications and Government Offices’

Twitter Brand Index Updated…

I made some updates earlier this morning on the brand index. There are a number of new accounts listed, mostly media companies. I was pleasently surprised to see Governors’ Schwarzenegger (R-CA) and Granholm (D-MI) actively tweeting. Note to corporate America: if elected officials understand Twitter, you can too.

Check out the index (look for the tab at the top of my blog) and send me new entries!

Blogging as Asymmetric Marketing

I raised the concept of blogging to a marketing manager a few months ago.  The response took me back a bit — “No, we’re not into guerilla marketing.” I forgot about this exchange until tonight: I had “Carrier” (PBS) on in the background while I did some work (school related). In this particular segment, various crew members were describing the role of the carrier group in fighting terrorism. The term “asymmetric warfare” was used frequently. In the midst of hacking out a paper on deprecition and cash flow (yes, it was rough), I remembered my conversation and had to blog on it.

The guerilla comment rubbed me the wrong way, so in this post I want to examine blogging in context of marketing as well as warfare. Continue reading ‘Blogging as Asymmetric Marketing’

Limited Blog Bandwidth… for a good reason

I haven’t had much time to blog lately. Am I slacking? I think it’s a genetic impossibility. Work has been very busy as of late and I’m in the home stretch of the monstrous prereq program.

So what’s coming on the work front? Several great projects! While most are for semi-private consumption, I should be able to blog about one public site in particular in a few weeks. What makes this so innovative? Several interactive elements, new sources of content and a design that was hacked out with my boss. In the meantime, I need to stay focued. Posts for the next few week may be sporadic, but as with any major projects, this is crunch time.

Back to School

My 2 week break is over… back to the school I go!

I’ll do my best to keep on posting. The second half of  my prereq program is pretty good: marketing & finance. I’m eager to get through this material and start strategic resource management this June.