Time to break radio silence! OK, just kidding. I started up school recently and have been adjusting to my new schedule. On to the post… how should brands participate when content, hosted in other Web properties, is age restricted? Check out the following thread:
I followed up with Tonia (@toniahammer), “New media, PR and marketing enthusiast” at Molson (Yes, that Molson) regarding this subject. Her comment is noteworthy:
It’s just like marketing on tv, radio, print… impossible to know exactly who’s watching/listening.
@BobTroia’s motivation was examining corporate activities in the context of compliance and regulation. However, how do you regulate conversations? If I was an exec of Pernod-Ricard, should I be wary of making a statement in public? How about on a sidewalk? Like Tonia wrote, it’s impossible to know who’s watching or listening. That being said, do conversations on Twitter – or any other social property for that matter – fall under the pervue of regulatory requirements? Any thoughts?
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