Archive for December, 2008

Ads By Google: Racist?

We’re all familiar with the Google philosophy “Don’t be evil.”

After checking @therules for some chuckles, I checked to see who else followed this account. One of the users I found was @bigced, who has a great bio:

If you don’t know, you REALLY need to find out….

I needed to find out and clicked on the listed URL, theindustrycosign.com. I discovered two things — bigced has a Hip-hop news and information community and; Google powered ads offer up something I would consider in poor taste. Take a look:

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So… does it make any sense to offer ads for criminal record checks on hip-hop sites? As if we needed any excuse to believe your corporate philosophy has become window dressing for a typical half-baked, profit driven enterprise. Maybe it’s time to adjust the algorithm a bit?

Twitter: Is Regulation Required?

Time to break radio silence! OK, just kidding. I started up school recently and have been adjusting to my new schedule. On to the post… how should brands participate when content, hosted in other Web properties, is age restricted? Check out the following thread:

Any Alcohol-Related Brands?Response

Alcohol and TwitterExperimentation

I followed up with Tonia (@toniahammer), “New media, PR and marketing enthusiast” at Molson (Yes, that Molson) regarding this subject. Her comment is noteworthy:

It’s just like marketing on tv, radio, print… impossible to know exactly who’s watching/listening.

@BobTroia’s motivation was examining corporate activities in the context of compliance and regulation. However, how do you regulate conversations? If I was an exec of Pernod-Ricard, should I be wary of making a statement in public? How about on a sidewalk? Like Tonia wrote, it’s impossible to know who’s watching or listening. That being said, do conversations on Twitter – or any other social property for that matter – fall under the pervue of regulatory requirements? Any thoughts?


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