I was cruising around on Twitter earlier this week when I ran into the following account:
http://twitter.com/sqftqueens
As you look at this account, you’ll see a few things wrong:
- Lack of URL or profile
- URLs not tracked (Services, such as bit.ly, provide tracking to one extent or another)
- limited by small number of followers
- no personal engagement
This is for a New York real estate broker of some kind. For those of you not familiar with this market, it’s insane (perhaps not as much with the economic downturn) and anything to help differentiate yourself from the competition is critical.
How can this be fixed?
- Complete your profile. Who am I dealing with? Do you have a Website I can find more listings on?
- Use a URL tracker to find out what works (when to tweet, descriptions, et al)
- Engage with users!!!
The lesson here is to leverage the platform to the greatest extent possible. Just because Twitter is free doesn’t mean you should disregard effective practices.
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