I had a meeting a few weeks ago with some colleagues at a biglaw firm. The discussion ranged the spectrum of social media and collaboration: blogs, wiki’s and even twitter. One person in this meeting, an attorney (quite tech savvy, at that) used the term “shelf life” to describe how long created materials are retained. I added another axis, frequency of posts, and came up with the following diagram:
What does this mean for organizations?
1. Wiki’s and blogs are treasure troves for knoledge management, even if the frequency of posts is low.
2. Don’t count on your tweets bing referenced long into the future. I imagine “reach” and “influence” is an inverse curve, starting near the zero point of the graph and rising as shelf life decreases. The lesson here? frequent engagement with your community may be more important to the quality of interaction with customers.
Closing thoughts: someone conduct research to prove this model, please!
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