A new page was just posted within the Brand Index covering Dell’s use of Twitter.
Check it out: http://blog.fluentsimplicity.com/twitter-brand-index/dell/
Several points are worth mentioning:
- Dell’s approach includes promotiona (such as small business offers), customer service and community building activities.
- There is a master account which drives traffic to more specialized segments. Start at direct2dell and go deeper by looking who the account follows. Policymakers take note: who you follow may influence your customers.
- A number of core functional areas are represented on the Index. Instead of navigating phone menu’s with 7 digit extensions, I can find someone on twitter to start a conversation. If I was on the hardware side, I would view this as a major advantage.
Comments, thoughts? I know Zappos has a high rate of employee participation on twitter. Any other companies?
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