My love for twitter has waned a bit, as has my blogging frequency. Why? I’m in the early throws of my first formal seminar. This round focuses on strategic resource management. One of the books we’re using is Strategy Maps by Kaplan and Norton. In the opening chapter, there is a discussion of von Clausewitz, the great military strategist. I’ve been intrigued by his work for years.
The notion of assigning value to the intangible and being able to act on it is extremely powerful. We all know that providng employees with training and a positive work environment benefits the company. I’m beginning to see how it can be measured quantitatively.
This is important on both a micro and macro level. The micro level is easy to identify. As I use tools and approaches that show a causal relationship between intangible resources and strategic goals, my business will succeed. The macro level is a bit of a reach: what is there is a way to demonstrate that social initiatives (foundations, non-profit work and social-based businesses) have a measureable and positive impact on society. Various spiritual belief systems and emerging science speaks of actions - and people - being interdependent. How might markets and investors respond if returns existed beyond pure profit?
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