Twitter, the poster child of microblogging, conversation and social interaction, is suffering from serious stability issues. You might also say it’s in the process of imploding. Whether the issue is hardware pr application scaling, it’s clear the company is doing a poor job of maintaining service. They need to get to add a few nines to their uptime.
Unfortunately, twitter isn’t the only social/2.0 site to suffer from serious problems. Muxtape is another great site that bombed out this week. Problems might also be related to business issues instead of IT systems. Facebook execs manage to annoy users frequently; we won’t even discuss monetization.
What’s a site to do? Agencies and exisitng brands need to embrace the brilliant ideas found in social/2.0 sites in order to drive business to their sites. Muxtape is a great example… if their site is working (a mixtape site), you’ll see the ability to purchase uploaded songs. User behavior and sales of media would be a boon to any company looking to challenge Apple or Amazon. Comcast is obviously aware of the need to engage the users. I’m still a bit stumped by the acquisition itself. Comcast, wouldn’t it have been easier to simply build your own network?
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