Sorry, this post doesn’t have any adult oriented content (try hornymanatee.com instead).
So why mention hippos? Mya Frazier wrote an article on adage.com: Google’s ‘Analytics Evangelist’ Explains Why Websites ‘Suck’.
Avinash Kaushik thinks one of the reasons why so many websites “suck” today is because of the hippo — as in the “highest paid person’s opinion.”
And, yes, you’re likely a hippo — a successful advertising executive, CMO or brand manager, pulling in a six-figure income, often found pontificating about what does and doesn’t work online.
So what’s a hippo to do? Instead of diving into the specifics of the Web, establish strategic goals for your organization and task your team with execution. What might be a good strategy? According to Mr Kaushik and other strategists: start a conversation.
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