Comments on: Twitter: Thoughts on Use and Branding http://blog.fluentsimplicity.com/2008/04/25/twitter-thoughts-on-use-and-branding/ Thoughts on Strategy & Operations Thu, 21 Jan 2010 01:04:57 +0000 http://wordpress.com/ hourly 1 By: Social Applications and Government Offices « Fluent Simplicity http://blog.fluentsimplicity.com/2008/04/25/twitter-thoughts-on-use-and-branding/#comment-238 Social Applications and Government Offices « Fluent Simplicity Mon, 05 May 2008 01:15:24 +0000 http://fluentsimplicity.wordpress.com/?p=105#comment-238 [...] Social applications hold tremendous opportunity for government officials and administrators. Blogs & twitter, in particular, offer tools to connect with constiuents in a meaningful manner. How should this be used? In the same way as a commercial organization, as I described in a previous post. [...] [...] Social applications hold tremendous opportunity for government officials and administrators. Blogs & twitter, in particular, offer tools to connect with constiuents in a meaningful manner. How should this be used? In the same way as a commercial organization, as I described in a previous post. [...]

]]> By: fluentsimplicity http://blog.fluentsimplicity.com/2008/04/25/twitter-thoughts-on-use-and-branding/#comment-224 fluentsimplicity Fri, 25 Apr 2008 19:57:24 +0000 http://fluentsimplicity.wordpress.com/?p=105#comment-224 Good point! This raises a few operational concerns: 1. Could the corporate presence be compromised by "cheese sandwiches?" 2. Could the departure of the marketer, if used interactively, represent a risk? How could this be managed? 3. How can a company participate on twitter in a meaningful way without annying users. Perhaps value-added promotions (promo + informational) could get around the sense that it might become a running commercial, something I'm against. Good point! This raises a few operational concerns:

1. Could the corporate presence be compromised by “cheese sandwiches?”
2. Could the departure of the marketer, if used interactively, represent a risk? How could this be managed?
3. How can a company participate on twitter in a meaningful way without annying users. Perhaps value-added promotions (promo + informational) could get around the sense that it might become a running commercial, something I’m against.

]]> By: Bibble http://blog.fluentsimplicity.com/2008/04/25/twitter-thoughts-on-use-and-branding/#comment-223 Bibble Fri, 25 Apr 2008 18:18:08 +0000 http://fluentsimplicity.wordpress.com/?p=105#comment-223 "Try not to annoy your community. I’ve seen several flare-ups between users… as an organization, treat twitter as you would any other social application (including those offline)." This is an issue for me. I'm more interested in following individuals and not corporations or "twitter alerts" (such as @cnn). The individuals, though, treat themselves as commodities and feel as though they need to market themselves as such. They then confuse followers because you will receive a mix and match of tweets. The fact that the individual is "streaming live now" and wants to chat with you, blogging, and eating a cheese sandwich makes me as a follower uncomfortable and unwilling to interact with them. I would prefer that those individuals that are attempting to market themselves and their Internet-famous personalities stick to just posting about what interests them personally and interacting with followers. I am more inclined to follow those individuals beyond Twitter to the other content that the individual is participating in. “Try not to annoy your community. I’ve seen several flare-ups between users… as an organization, treat twitter as you would any other social application (including those offline).”

This is an issue for me. I’m more interested in following individuals and not corporations or “twitter alerts” (such as @cnn). The individuals, though, treat themselves as commodities and feel as though they need to market themselves as such.

They then confuse followers because you will receive a mix and match of tweets. The fact that the individual is “streaming live now” and wants to chat with you, blogging, and eating a cheese sandwich makes me as a follower uncomfortable and unwilling to interact with them.

I would prefer that those individuals that are attempting to market themselves and their Internet-famous personalities stick to just posting about what interests them personally and interacting with followers. I am more inclined to follow those individuals beyond Twitter to the other content that the individual is participating in.

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