Twitter has opened up a number of new blogs for me. Most focus on user experience & relationships, not that it should be a surprise considering the medium. Being a NYC guy (from birth… ok, there were the messy years out in suburbia), I like to focus on other people living here and making an impact. One in particular is Whitney Hess, author of whitneyhess.com. Her focus is the user experience, something many law firms seem to miss out on consistently (note: my own firm is clearly exempt — this blog isn’t a cheap venue for gossip).
One recent post, The User Experience Relationship, is important to understand on a few levels. First off, the experience we present users of our sites — including marketing, recruiting and related extranets — defines the relationship. What are we saying through our design and usability? Most importantly, how are we defining the relationship with our audience? As many industry veterans have (correctly) pointed out, a Web site will not land a deal for bigLaw firms. However, if the site is visited by a GC or executive for more information, I would wager that the experience does not go unnoticed. Recruiting sites and blogs have a bit more traction in defining interests and marketing the firm. Notice the small “m” in marketing; practices and other departments, if not all employees, are part of a greater user experience.
How can the user experience be improved? Start reading — or find a good strategist.
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