I’ve been cruising twitter for more companies to add to the Twitter Brand Index. As I’ve been looking around, a number of accounts have been registered and may even have branding (pic, background) but no updates. Take this one for example: http://twitter.com/USArmy
Could this be an initiative by a savvy PR person in the military?
Twitter seems to be ripe with situations where someone could register an account and cause mayhem for a company by blocking their use (passive) or outright spam (active). What if I registered http://twitter.com/HondaMotors and mentioned how Toyota makes a better product, linking to reviews and toyota.com? Or perhaps using it as a personal dumping ground for dealership experiences.
I would be curious as to hear some comments from any IP/trademark attorney.
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