Companies using Twitter

Note: For an current list of companies on Twitter, check out my Twitter Brand Index.

@missusP asked a question last week I found very interesting: “What corporations do you follow on Twitter?”

Great question. I conducted some quick research, looking at brands with a presence on twitter. Here’s what I found — please note: those that lacked a degree of corporate polish have been indicated as questionable. The list after the break…

Media
Reuters http://twitter.com/reuters
CNN http://twitter.com/cnnbrk
BBC (Off-site List) http://menti.net/?p=17
NY Times http://twitter.com/nytimes (The NYT also offers other sections in twitter)
WHP (CBS-affiliate) http://twitter.com/whptv
Wired News http://twitter.com/wired
NPR http://twitter.com/nprnews
ZDNet http://twitter.com/zdnett
Conde Nast Portfolio http://twitter.com/Portfolio
CNET News http://twitter.com/CNETNews
Revision3 http://twitter.com/revision3
Times OnLine http://twitter.com/TimesWorldNews
CBC News http://twitter.com/cbcnews
Orlando Sentinel http://twitter.com/orlandosentinel

Airlines/Travel
Carnival Cruise Lines http://twitter.com/CarnivalCruise
Delta http://twitter.com/deltaairlines
Jetblue http://twitter.com/JetBlue
Southwest Airlines http://twitter.com/SouthwestAir
Mahalo Travel http://twitter.com/mahalotravel

Retailers
Dell Outler http://twitter.com/DellOutlet
Direct2Dell http://twitter.com/Direct2Dell
Direct2Dell (China): http://twitter.com/Direct2Dell_CN
Studio Dell http://twitter.com/StudioDell
WOOT: http://twitter.com/woot
Apple: http://twitter.com/appleinc (Questionable)
Amazon.com Deals: http://twitter.com/amazondeals
Zappos http://twitter.com/zappos
Buy.com http://twitter.com/Buy_com (Questionable)

Professional Services
Forrester http://twitter.com/forrester
Deacons http://twitter.com/Deacons (*** A Law Firm!)
PerkettPR http://twitter.com/PerkettPR
Q1Labs http://twitter.com/Q1Labs

SaaS
Mzinga http://twitter.com/mzinga

Education
Career Development Office, McGill University http://twitter.com/cdolaw
Norwich University http://twitter.com/NorwichNews

Manufacturing
GM http://twitter.com/GMblogs
Ford http://twitter.com/FoMoCoNA ***Questionable

Government
LAFD http://twitter.com/LAFD
Franklin, MA PD http://twitter.com/franklinpolice (Needs more updates)
Austin, TX PD http://twitter.com/AustinPD (Why lock updates?)

Social/Blogs
Techmeme http://twitter.com/Techmeme
Mashable http://twitter.com/mashable
Engadget http://twitter.com/engadget
Technorati http://twitter.com/technorati
SocialText http://twitter.com/socialtext
Kyolo http://twitter.com/kyolo

Food/Specialty Products
M&Ms http://twitter.com/msgreen

Authors/Artists/Musicians/Etc
Henry Rollins http://twitter.com/henryrollins
Matthew Modine http://twitter.com/matthewmodine

Last updated 4/9/08  21:31 EST

I wanted to point out something in the Bio for @Woot: “The (now) official Woot twitter bot.” IMO, this demonstrated two significant challenges in social media: how to protect your brand across different platforms and; how to best define or leverage reputation & accountablitity. For example, who owns http://twitter.com/Cartoon_Network?  If I setup an account for BMW with news and comments, how many people would follow it?

38 Responses to “Companies using Twitter”


  1. 1 Christine Perkett April 7, 2008 at 6:59 pm

    @time2simplify, thank you for starting this list! This is great. I will continue to ask the question as we all figure out the power of this fabulous community and how to best take part without abusing it. I would add that you forgot @PerkettPR of course :-)

    That being said, and in all seriousness, there is great conversation taking place around this every day. Shel Israel, Jeremiah Owyang, Abbie Lundberg and many others have written about it. It is intriguing to figure this out together as a community.

    Also, @pistachio had some fantastic pointers in this blog post someone Twittered about today: http://redcouch.typepad.com/weblog/2008/04/twittering-her.html

    Let’s keep up the interaction, shared insights and ideas. It’s the beauty of this crazy thing called the Internet.

  2. 2 fluentsimplicity April 7, 2008 at 10:38 pm

    Thanks for the comment, Christine. I’ve added @PerkettPR to the list, along with a few others mentioned in your blog. ;-)

    Your post at http://perkettprsuasion.com/2008/04/03/corporate-twitter-entities-yay-or-nay/ brings up some great points. The conversation itself is what amazes me. From an agency perspectgive (which I’ve spent most of my career), it is extremely satisfying to help a company get a real pulse on its customers/clients. This conversation extends to our space as we collectively debate and define this medium. What fun and powerful work!

  3. 3 Twitter me UP April 29, 2008 at 8:00 pm

    I don’t know if I buy into how twitter works well with customer service. It sounds like a cheap marketing tool to me.

  4. 4 candace April 30, 2008 at 5:32 am

    Great list — thanks for that. Have been trying to explain Twitter to some of my traditional clients and they always like to know what other brands are doing these wacky social media things ;-)
    Charities are out there too, like:
    http://twitter.com/dogstrust

  5. 5 Ann-Marie Murphy April 30, 2008 at 8:14 am

    Don’t forget Quizzle — @quizzle — a new website from Quicken Loans that’s all about your home and money. We’ve had a great experience with Twitter so far. The people are friendly and sharp, it’s a great way to get feedback and to learn about other related websites/companies out there that we may want to partner with. We’re huge fans!

    NetBanker mentions how we use Twitter: http://www.netbanker.com/2008/04/quicken_loans_is_really_using_twitter.html

  6. 6 fluentsimplicity April 30, 2008 at 9:15 am

    Twitter me UP, you have a very good point. Some companies may, in fact, misuse the tool and maintain an account as a “cheap markeitng tool.” I think the tweet-cosystem is capapble of weeding out these people, as it would shed followers quite quickly. There are several organizations that understand the space.

    Ann-Marie, check out the Twitter Brand Index page on my blog. @Quizzle is listed! I love seeing companies “get it,” especially one from the financial services sector.

    @dogstrust is now on the list — thanks for the heads up Candace.

  7. 7 Matt Garrett May 7, 2008 at 9:40 am

    Thanks for this list, I’m already following the BBC, but some of the others will be on my list asap, except Mr Modine that is..
    ;)
    MattG

  8. 8 Paul Dettman May 9, 2008 at 3:58 pm

    Great post, and timely for me. I’m looking at getting companies to use Twitter for all manner of things. One issue is that until they offer a ‘true’ pro package with guaranteed up-time and other contractual niceties, it will be hard to persuade clients that it is a solution they can rely on. If you build any kind of corporate process on a free tool, what if it disappears tomorrow?

  9. 9 fluentsimplicity May 9, 2008 at 4:18 pm

    Great point, Paul. The tinyurl meltdown not that long ago is a great example. Following Charlene Li’s thoughts on the opening of the application framework, I think as APIs evolve and data becomes portable, this will be less of a concern.

    That being said, if I was a director of C-level in an enterprise/government agency, I would build my own system and port comments/content to existing apps. It would be a strategic vunerability to rely completely on any one platform.

  10. 10 Toby May 23, 2008 at 12:04 pm

    Excellent list and a great resource; thanks for taking the time to pull it together.
    Tony Hsieh, CEO of Zappos, did an interview for me on Diva Marketing about using Twitter to help build Zappos’ corporate culture. Yet another way to use Twitter – http://tinyurl.com/4moj9a

  11. 11 Ear Monitors August 11, 2008 at 3:25 pm

    Future Sonics Ear Monitors ® & Atrio ® professional earphones
    http://twitter.com/futuresonics.

  12. 12 Keith October 13, 2008 at 9:54 pm

    Geni.com – Geni is a tool for understanding and staying in touch with your family. You can build your family tree, share photos/videos, profiles, timelines, calendars with birthday/anniversary reminders/greetings, and much more. It’s free too.

    Follow them on Twitter @Geni

    Yammer.com – Yammer is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: “What are you working on?”

    Follow them on Twitter @yammer_team

  13. 13 matthewparsons October 16, 2008 at 7:04 am

    Been scratching my head about this one. I’ve tried to look at UK travel companies and Twitter, but not much came up – http://matthewparsons.wordpress.com/2008/10/16/why-arent-uk-travel-companies-using-twitter/
    Media firms are leading the way, so perhaps travel is next?
    Really interesting post

  14. 14 Cybernetplaza.com February 3, 2009 at 10:31 pm

    I think its a great tool. You kinda get to know the real people behind these companies. We also have our own Twitter site. http://www.twitter.com/cybernetplaza

  15. 15 Andrew February 4, 2009 at 8:45 am

    I supply free business advice at http://twitter.com/BusinessGo.
    Slow going at the moment, it is only 2 days old :-)

  16. 16 Lucille Hughes April 16, 2009 at 12:05 pm

    I’m “BreatheBetterVM” on Twitter — just signed up. We want to promote our product the VibraVM there.
    I read someone mention not abusing use of Twitter. Are there guidelines for business use? If so, please let me know.

    Our acoustice airway clearance device clears congestion and opens airways using sound — no drugs. We’ve successfully treated over 200 horses now, and expanding into the small animal market, helping dogs and cats.

    Animals with COPD (heaves or RAO in horses), emphysema, asthma, influenza, barn or kennel cough, pneumonia — we can help.

    We are working on our FDA application for human use as well. We need to increase our sales or find funding sources to accomplish the goal or FDA approval, so think Twitter could be a good way to get the word out.

  17. 17 Gilles April 29, 2009 at 11:30 am

    I am sadden to see that companies still exploit networking tool to make their business. Myspace did that with music we all know how it ended…

    The more companies join Twitter and the like the biggest chance there is for everyone to start using something else.

    And to be fair, Twitter make a business look very cheap imo…

  18. 18 trinitydoors May 6, 2009 at 9:25 am

    Trinity Garage Doors & Openers is an Atlanta-based service, repair and installation business and we use twitter to post links to interesting articles about garage doors and garage door technology. We also like to tweet when we post new blogs to our garage door blog on wordpress. We do realize that although it may seem like a great marketing tool to us, it may be a nuisance to individuals who do not appreciate companies using twitter to annoy them with advertising, so while we do follow many news organizations, home improvement-related tweets, and companies, we do not follow personal individuals unless they follow us first.

  19. 19 twitterinfool May 7, 2009 at 3:33 pm

    Ive just found a pretty useful tool for twitter, check it out -

    http://www.tweetthissite.com/

  20. 20 Social network software May 19, 2009 at 10:41 pm

    as with anything this popular, the early bird catches the worm…
    if your not on Twitter and using religiously, you need to get on asap and start using…start contributing in a positive light before your competitors do.

    sandy


  1. 1 Bookmarks for April 7th through April 8th at nyc.locationscout.us Trackback on April 8, 2008 at 9:28 am
  2. 2 Twitter Traffic Up Again Trackback on April 29, 2008 at 3:51 pm
  3. 3 links for 2008-04-30 « Dmartel’s Weblog Trackback on April 30, 2008 at 11:16 am
  4. 4 Twitter Company List | Search Marketing Blog from Cincinnati, Ohio Trackback on May 1, 2008 at 12:07 am
  5. 5 iKnowlej » Blog Archive » iKnowlej on Twitter Trackback on May 1, 2008 at 9:44 pm
  6. 6 Customer Service via Twitter: An example « Fluent Simplicity Trackback on May 9, 2008 at 3:30 pm
  7. 7 The Movement You Need… » Whither Twitter? Trackback on June 3, 2008 at 6:09 pm
  8. 8 Twitter + Customer Care + Community management = how tweeting may change your brand reputation - Fast.Fwd.Innov@tion Trackback on June 20, 2008 at 11:41 am
  9. 9 Social Media Report » Blog Archive » Twitter’s Impressive Growth Trackback on July 10, 2008 at 8:21 am
  10. 10 Pistachio Consulting Inc. » Brands on Twitter Trackback on September 1, 2008 at 10:09 pm
  11. 11 JetBlue Soars Above the Rest. « ashley.branded Trackback on October 22, 2008 at 11:26 pm
  12. 12 Twitter is Changing the Face of Communication | Q4 Blog Trackback on October 31, 2008 at 11:14 am
  13. 13 Companies using Twitter, Unleash the Power of Tweets! | Create a Life that Matters : Maynas Eric Chua and the LifeHackers Trackback on December 19, 2008 at 3:16 pm
  14. 14 Twitter - Business or Pleasure? | The Escape - Design & Web Agency Trackback on January 6, 2009 at 9:31 am
  15. 15 Babson Career Connections » Blog Archive » Tweet Tweet went the Birdie, and Dean Hanno, and CCD Trackback on February 10, 2009 at 10:01 am
  16. 16 What’s up with Twitter? Trackback on March 4, 2009 at 11:41 am
  17. 17 Twitter and Business « Engaged Training Trackback on April 24, 2009 at 11:09 am
  18. 18 Marketing in Southampton » Who is using Twitter and why? Trackback on June 9, 2009 at 2:59 am

Leave a Reply




a

Connect with me on: