My slow-as-molasses iGoogle AdAge reader queued up the following story this morning:
Modernista Makes a Break With the Past
After skimming the article, I googled “modernista.” Sure enough, I was redirected to a google search page with the following alert across the top:
Do not be alarmed.
You are viewing Modernista! through the eyes of the Web.
The menu on the left is our homepage. Everything behind it is beyond our control.
Zoinks! Talk about a distributed brand. In the Owyang scale of social beliefs , this is a perfect example of extreme purists. Will it pay off? I’m a 5 or 6 on the scale… groundswell is extremely powerful, but can it replace “old school” Web sites?
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