Lexblog is constantly talking up the BS factor in “Best Blog” or “Top 100″ competitions. Do we really need Web awards? For blogs: no way, however, “corporate” sites are an entirely different matter, especially when it comes to law firms.
Robert Ambrogi posted about the 2007 Best Legal Site Winner, Womble, Carlyle, Sandridge & Rice. First off, I like bulldogs, so when the flash-based dog walked out, I thought: Yes!” The presence of flash for main navigation was in my mind a serious concern. I ran two tests: viewing the site from my blackberry and turning off scripting in my browser. I was surprised: the site offers a mobile version and there was a relatively clean execution of a non-flash nav. Whomever executed this site knew what they were doing! Add in substantive content, namely blogs and podcasts, and you have a best in class site that offers a tremendous amount of value.
Back to the issue of awards: this is one case of a site that deserved recognition in the marketing community. Thanks to Robert for blogging about it!
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