TechBrief: Online Games for Business?

SteveRubel mentioned a new offering via Twitter: The Businessweek Arcade.

You might say “What? Games?” Don’t be surprised. There are significant social elements within gaming, both in-game (ads, product placement) and within ad-hoc communities. I understand South Korea has an intense gaming scene complete with hierarchical chain of command.

Lessons here for law firms? Stroock had a great penguin game out a few years ago. I would suggest using games in context of other social elements, much like Businessweek. Perhaps, make it a widget and get additional coverage.

PS If there’s anyone interesting in hacking out a widget-based game for the legal space, drop me a note.

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