This past week I received an email from the ILTA listserv where someone was asking about SEO-vendors. In a way this is a shock: SEO doesn’t require any great degree of understanding or inside knowledge. A careful analysis of the market, an understanding of HTML and the ability to find search-optimizations on the marjor engines delivered a sustained 20% jump for skadden.com. This excludes a lot of the buzz about blogging and SEO (there are benefits, but don’t throw away your Web site for a blog).
I believe this information should be in an open source format. Why should we pay vendors, which may or may not have a complete or legit understanding of technology, to maintain ownership. Whereas user-generated content is becoming more important in communications, user-generated standards must be developed. Open-source standards enable us to become better marketers of our organizations and reach out to clients & customers. SEO and SEM are a critical part of business. Let’s take it back from vendors in a space that is free of vendor influence.
Who’s up for the challenge?
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