Blogs are a great vehicle for expressing opinions, sharing knowledge and connecting with other people. I love having discussions with people who have seen my humble blog.
Blogs and other social applications enable organizations to connect in meaningful ways with customers, employees and the public. Some of these are in a closed community, something I hope to address in a future blog. While the relationships represent intangible value to an organization, the presence of social applications provides a tangible benefit. Organizations should examine operations and their market for opportunities to implement solutions.
By putting a name behind the work of an individual blogger, you establish confidence in the communication by value of your reputation. Is this important? This element of authority is key, especially as larger, more prominent organizations take up the approach.
Does this hold any water? Lets say I blog about architecture. Sure, I can comment on a building, it’s elements and perhaps a bit about the architect. Maybe the blog resonantes with a few people. What type of response would Cesar Pelli or Frank Gehry get from the public? This applies to all industries, including law and retailers.
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