Blogging Saturation

Kevin O’Keefe, master legal blogger, has a good post on the state of the legal blog market entitiled No two law bloggers are alike.

A new client asked yesterday, what happens if another workers’ comp law blog springs up in his metro area. Told him to relax, all lawyers are different. Some clients will be attracted to him and some another lawyer who may be blogging.

I think Kevin has a point — there are always people that we find more attracted to for one reason or another. This got me thinking (yes, even with my MBA underway I have some small bandwidth left over)…

  • Could the legal blogosphere become too competitive for people “late to the dance?”
  • Will there ever be too many blogs to gain an adequate voice for certain practices or concerns?
  • To what extent will blogging require integration with traditional marketing practices in order to gain traction?

Can these questions be answered? The most important question: how can we predict any conversational-application to better capture market-share?


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