For everyone sitting on the fence, which really does seem to be the majority in the legal industry, the following post was sent to me last night (thanks goes to Kevin McKeown @ Lexblog for sending this my way):
Case closed : Law blogs effective marketing tool for large law firms
Of particular note:
In the first 6 weeks of blogging while with the large law firm:
- 5000 unique visitors
- Few prospective client calls a week and one new client
- Nearly 100 incoming links from third party websites and blogs
- Regularly cited by leading law & employment bloggers (3 of the most widely read)
- Article on Dan and his blog in Connecticut legal periodical
As pressures increase, whether from competition or clients, the need to differentiate and offer value to clients becomes important. Rather than spending $75K on a video for your Web site, try a professional blog. Not only is it substantially less expensive, with one post per week it offers continuing relevancy.
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