I have been promoting the effective use of technology for years. First and foremost, do NOT include something that offers little value. This behavior goes by many names, but in polite company I’ve heard it referred to as “designing beyond scope.” Making a strategic decision “just because you can” is foolish and is most likely going to disappoint people.
Kevin O’Keefe of Lexblog has a great post on this very issue in SEO shenanigans pose danger to law blogs. Kevin’s writing style is forward, honest and amusing:
Though law blogs often rank higher on Google than websites, law blogs don’t exist for SEO shenanigans. Law firm website developers and law firm ‘SEO experts’ who don’t have a clue about blogs don’t understand this.
Does SEO improve as a result of blogging? Yes, but that is poor reason to blog. The intent and purpose behind any social application is to help establish a conversation. Boosting placement in Google’s SERPs is important, perhaps more so to transaction-based businesses. Blogs — when used appropriately — have a much greater impact.
While free, poor blog approaches, either in structure of writing, can be costly mistakes. Intent and effort make all the difference.
0 Responses to “Strategic Intent: Blogging”