TheForrester Groundswell Blog has a great post on the cost-benefit buoyancy of social media applications (Edit: see Thursdays post on the Groundswell blog to see why it’s not media). Of particular note is the value offered by social application in the light of the coming economic downturn. While the author gracefully bows out of any assumptions, it doesn’t take a rocket scientist to realize that economic indicators have been pointing to a recession for the past few months.
Every business should strive to maximize their assets, regardless of the economy. If it takes a recession to get more people on the social bandwagon, it will have some value.
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