Fluent Simplicity

At the close of the year, it’s good practice to thank your clients. I recently signed with a web agency for some substantial Web work. Before anything was signed and a check mailed, both myself and a staffer I’m training in the arcane ways of project management received a gift box. Talk about a surprise. Another vendor — who we spent quite a few dollars with in 2007 — didn’t send a thing. Bone up a few dollars and buy something, especially for important clients. If you focus on developing a relationship with your clients, it may yield a few good ideas.

Once the holidays have passed, I will write reviews on both vendors. I’m sure members of the legal marketing community would be interested to read more.