A blog post by Seth Godin,Time has a long tail too, points out a lesson that many strategists and managers fail to grasp. If you have an existing stream of traffic and interest, make sure you don’t drop it! In discussing a commercial campaig run by Reebok:
At the end of every commercial, a splash page sends you to www.reebok.com/terrytate. No need to click… it’s a 404 dead page.
Classic, right? Why not RickRoll them and completely destroy any interest.
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