SEO and social media collide for AdAge’s Matt Creamer. His experiences, Optimize Me: A Reporter’s Journey into the World of SEO and SEM, provide valuable insight for organizations seeking to improve standings in SERPs (for any Luddites here, it stands for “search engine results pages”).
The google/URL mishap for a major client really made me laugh. Go check out the article, I want to keep this blog G-rated.
I’m getting scared now when some one inside Skadden is turned on by the same articles as me.
Or maybe I should be exceited to see there’s hope.
Enjoyed Matt’s post and the mental gymnastics and hoops they made him run through on the SEO side. Lesson is that it’s all about contrbuting good content and entering into a discussion on the niche that interests you (hopefully the nature of your profession) and good search engine performance will follow.
I think there’s hope, but achieving the necessary momentum is the tough part. I see social media as being a big part — if not THE defining data stream — in the search engine use of the (near) future.