Fluent Simplicity

So my wife and I watched the Republican debates last night. Politics aside (we can’t decide if we’re liberal republicans or conservative democrats), the presence of YouTube was remarkable.

1. For those people that think UGC (User generated content) is a fad, this is a clear case where it is being used in main stram media.
2. Google will take over the media (ok, I’m partially kidding, but their influence is somewhat disconcerting). For those of you that don’t know, Google owns YouTube.
3. Entire segments of our society that have never seen YouTube now understand what it’s for. I’m sure my parents, who like others in their generation, dismissed YouTube as a kid site, now know that it can be used for presenting issues and questions.

Ignoring social media represents a strategic vunerability, the extent of which will be determined as the resource matures.