Tom Collins of moreparterincome wrote a great piece on reputation management. It provides a good overview of a discussion in an HBR article on the same subject. It’s a good read and well worth the few dollars for a reprint (R0702F). Reputation is something that many organizations (not just law firms) rely on to build relationships. It’s also something of an Achilles heel, as one bad move could spell disaster.
One question that’s burning in my mind: to what extent could Web 2.0+ impact reputation? Professor J. ROBERT BROWN Jr. in his paper Blogs, Law School Rankings, and the Race to the Bottom discusses how blogs are changing the legal academic landscape. Bill Gratch of blawg.com has more on the article.
I’m eager to see more thoughts or research on the subject.
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